THE ROLE This role will own the performance marketing function across paid acquisition, campaign strategy, reporting, and planning, reporting directly to the Business Head. The mandate is simple: scale revenue efficiently, improve marketing quality, and bring tighter control to howspend turns into sales. This is a hands-on role for someone who can think strategically and execute deeply. The expectation is not just to run campaigns, but to understand the numbers behind them, spot opportunities early, and drive experiments that improve ROAS, CAC, CTR, and repeat revenueover time. WHAT YOU WILL OWN 1) Paid Marketing – Meta & Google• Own performance marketing across Meta (Facebook/Instagram) and Google end-to-end: strategy, campaign builds, budgetallocation, optimisation, and reporting.• Set and hit ROAS, CAC, MER, and revenue targets; review performance weekly with the Business Head.• Brief the creative team with a strong conversion lens, translating data into sharper hooks, formats, offers, and audience angles.• Run structured, always-on testing across creatives, audiences, placements, bidding strategies, landing pages, and promotionalconstructs.2) Metrics Ownership• Own the full performance metrics stack including spend, sessions, CTR, CPC, CPM, CAC, ROAS, MER, etc• Define what good looks like for each metric and build a clear plan to improve them.• Identify drops, anomalies, or scale opportunities early, and respond with speed and clarity. 3)Analytics & Reporting• Build and maintain a live performance dashboard with clear weekly visibility for the leadership team.• Present weekly performance reviews: what moved, what did not, why it happened, and what happens next.• Own attribution hygiene and work continuously to improve data accuracy across Meta, Google, Shopify, and GA4. 4) Team Leadership• Lead and develop junior team members or associates as the function scales.• Build strong operating discipline around campaign reviews, testing cadence, creative feedback, and reporting quality.• Help shape the future structure of the performance marketing team as budgets and channels expand. WHAT WE’RE LOOKING FOR • 2–6 years experience in performance marketing, with direct ownership of paid media for an D2C brand.• Strong hands-on experience with Meta Ads Manager and Google Ads; you have managed meaningful budgets, built campaigns yourself, and improved performance through active optimisation.• Strong grip on analytics tools such as GA4, Meta Pixel, Shopify Analytics, and reporting dashboards.• Familiarity with A/B testing, attribution challenges, funnel analysis, and creative testing frameworks.