Performance Ad Creative Strategist

About the job

Key responsibilities

1. Research and analyze winning ad creatives across Meta, Instagram, and competitor brands.

1. Develop creative concepts, hooks, offers, and content angles for D2C fashion brands.

1. Edit high-performing ad creatives, UGC videos, and short-form content for Meta Ads.

1. Work closely with the media buying team to understand creative performance and improve results.

1. Coordinate with creators, influencers, and UGC artists to ensure content meets campaign objectives.

1. Participate in client meetings and communicate content strategies, updates, and recommendations.

1. Prepare content briefs for creators, videographers, and editors.

1. Monitor ad performance and identify opportunities for creative iterations.

1. Stay updated with the latest trends in D2C marketing, fashion content, and Meta advertising.

1. Build and maintain a library of winning ads, hooks, and creative references.

1. Collaborate with Shopify and performance teams to align content with overall growth goals.

1. Take ownership of content production timelines and ensure timely delivery of assets.

What Success Looks Like:

1. Consistently generating fresh creative ideas.

1. Launching ad creatives quickly and efficiently.

1. Improving creative performance through testing and iterations.