Multi-Channel Marketing

About the internship

Selected intern's day-to-day responsibilities include

1. Contribute ideas for content, product pages, marketing campaigns, and other growth initiatives as the brand scales.

1. Research and understand guerrilla marketing strategies suited for fast-paced, low-attention-span consumer audiences.

1. Assist in planning and executing creative marketing experiments to improve brand awareness and engagement.

1. Help build, manage, and optimize email and SMS customer journeys, including welcome, post-purchase, retention, and win-back campaigns.

1. Manage customer segments and schedule targeted marketing campaigns based on customer behavior and lifecycle stages.

1. Write, edit, and refine marketing copy that aligns with the brand voice and resonates with customers.

1. Monitor campaign performance and recommend improvements to increase engagement, retention, and conversions.

1. Collect and organize marketing data from advertising platforms, website analytics tools, and email marketing software.

1. Maintain clear dashboards and reports tracking key metrics such as sales, marketing spend, open rates, click-through rates, conversions, and customer retention.

1. Analyze performance trends and identify significant changes or opportunities that require action from the team.

1. Ensure marketing data remains accurate, organized, and up to date for effective decision-making.

1. Collaborate with the team to translate data insights into actionable marketing and growth strategies.

Skill(s) required

Effective Communication English Proficiency (Spoken) English Proficiency (Written) Interpersonal skills Market Analysis Market research MS-Excel