MIS- Campaign Operations

About the internship

Selected intern's day-to-day responsibilities include

1. Support the planning, setup, and execution of marketing campaigns across multiple communication channels.

1. Configure campaign parameters, audience segments, templates, and targeting criteria to ensure accurate campaign deployment.

1. Monitor campaign execution and performance, ensuring timely delivery and resolution of operational issues.

1. Prepare, verify, and manage lead databases prior to campaign launches to ensure data readiness.

1. Maintain database integrity by identifying, cleansing, and eliminating duplicate, incomplete, or inaccurate records.

1. Segment customer and prospect databases based on campaign objectives, geographic locations, lead sources, and business requirements.

1. Generate and maintain daily, weekly, and monthly campaign performance reports and dashboards.

1. Track and analyze key performance indicators (KPIs), including delivery rates, open rates, engagement metrics, response rates, and conversions.

1. Provide campaign insights, performance summaries, and actionable recommendations to internal stakeholders.

1. Collaborate with internal teams, sales functions, and external platform partners to ensure seamless campaign operations and alignment.

1. Assist in identifying and resolving campaign-related issues while contributing to process optimization and continuous improvement initiatives.

1. Ensure data accuracy, regulatory compliance, and adherence to campaign timelines and operational standards.

Skill(s) required

Client Relationship Management (CRM) Google Sheets Management MIS MS-Excel