Meta Ads Specialist

About the job

IncrediPets is hiring a hands-on Meta Ads Specialist to own paid performance end-to-end - someone who can create ad content, run every campaign type (awareness, traffic, engagement, leads, sales/conversions, app), and structure and run continuous tests to find what works. This is a core, do-it-yourself operator role, on-site at our Gurugram office. Compensation: INR 70,000-80,000 per month. What you'll do

• Plan, build and run Meta (Facebook/Instagram) campaigns across all objectives
• - Create and iterate ad creative and copy; brief and produce content for tests
• - Design and run A/B and structured experiments (audiences, creative, placements, bidding)
• - Own setup and hygiene: Ads Manager, Business Manager, Pixel/CAPI, Events Manager
• - Track, report and optimise to CAC/ROAS and lead-quality targetsMust-have
• 3-6 years hands-on Meta Ads experience (in-house or agency)
• - Proven across multiple campaign objectives, not just one
• - Strong with Ads Manager, Business Manager, Pixel, CAPI, Events Manager
• - Comfortable creating and iterating ad content and running tests
• - Based in or willing to relocate to Gurugram (on-site)Preferred
• D2C, services, or local-business marketing experience
• - Familiarity with Google Ads, YouTube, or other paid channels
• - Has scaled a brand from early stage

Who can apply

Only those candidates can apply who

1. have minimum 3 years of experience

Salary

Probation:

Duration:

Salary during probation: After probation:

Annual CTC: Competitive salary

Number of openings

1 Editor’s note

Information above is Internshala's interpretation and paraphrasing of what we found on the shared link.