Meta Ads Specialist

About the job

About True Hope FoundationTrue Hope Foundation is a crowdfunding platform dedicated to supporting NGOs, patients, animals, old age homes, blind children, disaster relief, and other social causes across India. Our mission is to help genuine causes raise funds through digital campaigns, storytelling, and performance marketing.We are looking for a skilled and result-driven Meta Ads Specialist who can manage and scale Facebook and Instagram advertising campaigns to raise donations effectively.Key Responsibilities

• Plan, create, manage, and optimize Meta Ads campaigns on Facebook and Instagram.
• Run donation-focused campaigns for medical, animal welfare, old age homes, disaster relief, blind children, and other social causes.
• Manage campaign setup including ad creatives, primary text, headlines, targeting, placements, budgets, and tracking.
• Monitor daily campaign performance and optimize for better ROAS, CPA, CTR, conversion rate, and donation volume.
• Scale winning campaigns while controlling cost per donation.
• Work closely with the creative, content, and video teams to provide ad performance insights and creative requirements.
• Test multiple ad creatives, hooks, landing pages, audiences, and campaign structures.
• Manage retargeting campaigns for website visitors, engaged users, video viewers, and past donors.
• Track campaign performance using Meta Ads Manager, Pixel, Conversion API, UTM links, and analytics tools.
• Identify policy issues, ad rejections, account restrictions, and coordinate for quick resolution.
• Prepare daily, weekly, and monthly performance reports.
• Stay updated with Meta Ads policies, algorithm changes, campaign formats, and best practices.
• Coordinate with internal teams to ensure campaigns are launched on time for festivals, emergency cases, and urgent fundraising appeals.Required Skills
• Strong hands-on experience with Meta Ads Manager.
• Good understanding of Facebook Pixel, Conversion API, custom audiences, lookalike audiences, and retargeting.
• Experience in lead generation, e-commerce, donation, or conversion campaigns.
• Ability to analyze data and make quick optimization decisions.
• Strong understanding of ad creatives, hooks, emotional storytelling, and donor psychology.
• Knowledge of A/B testing, budget scaling, campaign structure, and audience segmentation.
• Ability to manage multiple campaigns and large ad budgets.
• Good communication and reporting skills.
• Basic knowledge of Google Analytics, landing page tracking, and UTM parameters will be preferred.Preferred Experience