Meta Ads Expert

About the job

About the RoleWe are hiring a Meta Ads Expert with experience in managing international ad accounts for both service-based and e-commerce projects. Familiarity with AI tools for campaign optimisation is mandatory.

Key Responsibilities

• Plan, manage, and optimise Meta Ads campaigns across Facebook and Instagram, including awareness, consideration, and conversion-focused campaigns.
• Handle international projects with tailored audience targeting, budgeting, bidding, and scaling strategies.
• Perform audience research, interest targeting, retargeting, and A/B testing to improve campaign performance.
• Create and manage campaign structures, ad sets, and creatives aligned with performance goals.
• Monitor key performance indicators such as CTR, CPC, CPA, ROAS, and conversions.
• Conduct account audits and provide actionable insights for ongoing optimisation.
• Collaborate with design and content teams to develop high-performing ad creatives.
• Prepare regular performance reports and share insights with internal teams or stakeholders.
• Use AI tools to support campaign research, creative testing, optimisation, and reporting workflows.

Required Skills and Qualifications

• Minimum 1 year of hands-on experience in Meta Ads (Facebook & Instagram).
• Proven experience in handling international ad accounts.
• Experience with both service-based and e-commerce projects.
• Strong understanding of campaign objectives, audience targeting, and funnel-based advertising.
• Proficiency in Meta Ads Manager, Meta Pixel, and conversion tracking setup.
• Ability to analyse performance data and optimise campaigns accordingly.
• Strong communication and reporting skills.
• Familiarity with AI tools for campaign optimisation is mandatory.
• Familiarity with Google Ads will be an added advantage.

Who can apply

Only those candidates can apply who

1. have minimum 1 years of experience

Salary

Probation:

Duration:

Salary during probation: After probation: