Meta Ads

About the job

About the RoleWe are looking for an exceptionally smart, analytical, and ambitious Meta Ads Specialist who wants to build expertise in luxury, premium, and design-led brand.This is not a role for someone with years of experience. We are looking for someone with strong problem-solving ability, curiosity, and an obsession with performance marketing. If you can think strategically, learn quickly, and structure campaigns intelligently, we can teach you the rest. What You'll DoCampaign Strategy & Structure

• Build and manage Meta advertising campaigns across Facebook and Instagram.
• Create clean, scalable campaign structures based on objectives, audiences, and funnel stages.
• Develop full-funnel acquisition strategies (Awareness Consideration Conversion).
• Design audience segmentation and retargeting frameworks.
• Structure campaigns for lead generation, e-commerce, and brand awareness.

Performance Optimization

• Monitor campaign performance daily.
• Analyze key metrics, including: ROAS, CPL, CAC, CTR, CPM
• Conversion Rate
• Continuously test audiences, creatives, placements, and messaging.
• Identify bottlenecks and implement improvements.

Creative Collaboration

• Work closely with designers, content creators, and strategists.
• Develop creative testing frameworks.
• Provide clear feedback based on performance data.
• Understand what works for premium and luxury audiences.

Reporting & Insights

• Prepare weekly and monthly performance reports.
• Extract actionable insights from campaign data.
• Recommend improvements based on customer behavior and campaign outcomes.

What We're Looking ForMust-Have Traits

• Extremely intelligent and quick learner.
• Strong analytical thinking.
• High attention to detail.
• Naturally curious about consumer psychology.
• Comfortable working with numbers and data.
• Ownership mindset and willingness to experiment.

Skills