Media Planning Manager

About the job

Media Planning & Branding Account Manager/ Senior Account ManagerLocation: Bangalore | Experience: 2-3 years in Digital Marketing. Media Agency experience required.Job Title: Brand Planning Manager / Brand Planner Role OverviewWe are seeking a Brand Planner with 23 years of experience in branding-focused media and campaign planning. The ideal candidate will have a strong strategic mindset, hands-on experience in campaign execution, and the ability to manage client relationships while leading a small team. This role requires expertise in digital branding platforms, audience planning, and storytelling to create impactful brand campaigns.Key Responsibilities

• Develop and execute branding strategies aligned with client objectives and business goals.
• Create comprehensive media and campaign plans across digital platforms.
• Lead end-to-end campaign planning, execution, optimization, and performance monitoring.
• Recommend the right audience profiles, targeting strategies, and media mix based on client requirements.
• Collaborate with internal teams and external partners to ensure seamless campaign delivery.
• Build compelling campaign narratives and presentations that effectively communicate strategy and recommendations.
• Manage and mentor a team of 48 members, ensuring high-quality execution and professional development.
• Maintain strong relationships with clients, providing strategic guidance and regular performance updates.
• Work closely with third-party publishers and partners to identify branding opportunities and optimize campaign outcomes.
• Analyze campaign results and provide actionable insights for future planning and optimization.

Required Skills & Qualifications

• 23 years of experience in branding, media planning, or digital brand strategy roles.
• Strong experience in brand campaign planning and execution.
• Proficiency in Google Marketing Platform, including DV360, and Meta advertising platforms.
• Solid understanding of digital advertising ecosystems and third-party publishers.
• Ability to identify and recommend audience segments and targeting approaches based on client objectives.
• Strong strategic thinking and storytelling capabilities.
• Excellent client management and stakeholder communication skills.

Preferred Qualifications

• Agency experience in branding and digital media planning.