Media Performance Analyst Programmatic (Early Joiners)
Internshala
About the job
Hi Everyone, PGD is seeking a Media Performance Analyst Programmatic with hands-on experience managing end-to-end programmatic (DV360/TTD) campaigns. The ideal candidate should have strong communication skills and experience working with international clients preferably from the agency background. The role is open across five locations: Gurgaon, Bangalore, Hyderabad, Pune, and Mumbai.
About Publicis Global Delivery
At PGD, we are the Talent & Innovative Powerhouse of Publicis Groupe, a strategic partner accelerating the growth of the Groupe's agencies by turning business challenges into integrated, scalable, high-quality solutions. We unite exceptional talent, a collaborative culture, and relentless innovation to deliver superior outcomes with agility and a sharp focus on the end client, championing top talent in Media, Technology, Data, and Production & Creative. Because when talent shines, no borders can hold it back.Our mission is clear: with excellence, creativity, and dedication, we craft innovative solutions that drive measurable impact for our global clients. We're recognized for delivering integrated, scalable, and high-quality services, sparking innovation, and fueling sustainable business growth across the network. With 6,800+ PGDrs worldwide, we are the place where talent grows, careers thrive, and ideas reach the next level. Role - Media Performance Associate Manager-ProgrammaticExperience - 6 months to 2 yearsLocation - Gurgaon, Bangalore, Hyderabad, Pune & Mumbai Roles & Responsibilities :-
- Manage multichannel programmatic campaigns (desktop, mobile, and video) while troubleshooting campaign delivery and performance issues
- Conduct full analysis of campaign performance, optimizations, issues, etc.
- Work with internal teams to provide clients with programmatic media recommendations and optimization strategies that align with objectives
- Traffic all creatives into platform and set up campaigns prior to launch date
- Maintain knowledge of media technology buying platforms and analytic tools
- Navigate through variety of third-party systems to complete monthly billing documentation
- Analyze campaign performance and make strategic investment and tactical media optimizations
- Provide clients with programmatic media recommendations and optimization strategies that align with objectives
- Deliver input on campaign goals, approaches, and methods to help establish success metrics and KPI's
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