Role Overview: We are seeking a performance-driven Media Buyer to handle advertising across fashion, beauty, and quick commerce platforms, specifically Myntra, Nykaa, Instamart, and Blinkit. The role involves strategizing, executing, and optimizing paid campaigns to drive visibility, high-intent traffic, and conversions, while adapting to platform-specific consumer behavior. You will serve as the key liaison between the agency, the client, and platform teams, ensuring seamless execution of marketing plans and achievement of sales KPIs. Key Responsibilities:Plan, execute, and optimize ad campaigns on Myntra, Nykaa, Instamart, and BlinkitDrive performance through platform-native ad formats, sponsored listings, and in-app visibility toolsAnalyze campaign data to improve ROI, ROAS, conversion rates, and reduce CAC/ACoSDevelop platform-specific strategies: Myntra: Trend-led visibility, catalog performance, sale events Nykaa: Ingredient-led storytelling, reviews, and conversion optimization Instamart & Blinkit: High-velocity SKUs, instant-buy triggers, and quick decision journeysCollaborate with design and content teams to build high-converting creatives tailored to each platformTrack ad budgets, performance metrics, and prepare weekly/monthly performance reportsStay updated on platform algorithms, campaign tools, and emerging quick commerce trends Requirements: Relevant experience in Myntra, Nykaa, or quick commerce ads (Instamart/Blinkit mandatory exposure preferred)Strong analytical skills with proficiency in Excel and campaign dashboardsHands-on experience with marketplace/quick commerce ad consoles and performance toolsUnderstanding of fashion/beauty buying behavior and impulse-driven quick commerce purchasesAbility to manage multiple brands and campaigns simultaneouslyA results-oriented mindset with strong communication skills