The Opportunity Lead Adobe’s global in-house Social & Programmatic buying function across all regions! This role coordinates the regional pod for AMER, driving unified execution across paid social, organic social, and programmatic channels to improve full-funnel performance. What you'll Do Remain hands-on in-platform (Meta, TikTok, Snap, LinkedIn, etc.), supporting campaign builds, optimizations, and troubleshooting Convert global strategy into regionally appropriate action plans, taking into account market nuances and platform differences Coordinate campaign lifecycle: planning, setup, QA, launch, optimization, and reporting Ensure strong operational rigor across tagging, tracking, pacing, and delivery Monitor performance and guide optimizations across audiences, creatives, bidding strategies, and placements Partner with cross-functional teams (Creative, Analytics, Marketing Ops, Programmatic teams) to ensure seamless execution Leverage platform automation and AI tools to improve efficiency and performance What you need to succeed 4–6+ years of hands-on paid social experience across major platforms Proven experience managing campaigns end-to-end and optimizing toward performance goals Prior team leadership or mentorship experience preferred Solid grasp of regional market subtleties and audience behaviors Familiarity with programmatic buying concepts or DSP platforms is a plus Experience with social platform automation (Smartly.IO, Sprinklr etc), AI features, or performance tools Strong analytical skills and ability to translate data into actionable insights Excellent organization, communication, and multitasking abilities About Adobe At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create. Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more. Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call +1 408-536-3015. Let’s Adobe together! About Adobe Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity. Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours. Let’s Adobe together At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create. Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more. Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call +1 408-536-3015. AI Use Guidelines for Interviews: Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process. At Adobe, we empower employees to innovate with AI — and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it’s restricted during live interviews. See how we think about AI in the hiring experience.