Measurement Implementation Expert, gTech Ads

Minimum qualifications:

• Bachelor's degree or equivalent practical experience.

• 5 years of experience in marketing analytics, return on investment analysis, and statistical modeling.

• Experience in designing and executing incrementality studies and A/B testing frameworks.

• Experience in managing external and internal stakeholder relationships and owning a portfolio of customers.

Preferred qualifications:

• Experience in Media Mix Modeling (MMM), Incremenality and Multi-Touch Attribution (MTA) tools, with the ability to validate and integrate results from multiple measurement sources.

• Experience in SQL, Python, or R for building data models and gathering insights from datasets.

• Experience in defining measurement frameworks for mid-funnel and audience acquisition goals, and moving beyond traditional conversion tracking.

• Knowledge of the technical trends around privacy-safe measurement, conversion analytics, and attribution best practices.