Marketo Global Marketing Automation Specialist

Role Overview

Beckman Coulter Life Sciences is hiring a Global Marketing Automation Specialist based in India. You will manage our centralized Marketo instance and execute global campaign tickets across multiple international time zones. While this role supports our entire worldwide operation, you will provide critical operational coverage for marketing stakeholders in Europe and Asia. You will ensure global adherence to Marketo best practices, internal Standard Work (SOPs), and strict international data privacy laws (GDPR).

Core Focus Areas:

• Global Ticket & Instance Operations: Central execution of multi-regional campaigns and technical health.

• Cross-Regional Collaboration: Timely support and live calls with Europe, Asia, and US stakeholders.

• Process & Privacy Governance: Worldwide reinforcement of Standard Work and absolute GDPR compliance.

Essential Responsibilities:

• Ticket Execution: Complete global Marketo tickets (emails, landing pages, forms, programs) efficiently.

• Regional Coverage: Serve as the operational partner for Europe and Asia teams, managing timezone gaps.

• Platform Maintenance: Troubleshoot system errors, monitor database health, and maintain data cleanliness.

• Standard Work Enforcement: Audit platform activities to ensure all seat holders adhere to BEC LS Standard Work.

• GDPR Safeguarding: Implement and monitor compliance checks to prevent data privacy violations globally.

Candidate Qualifications

• 3+ Years of Experience: Proven hands-on administration within an enterprise Marketo instance.