Marketing Scientist

OpenAI’s mission is to ensure the responsible and widespread adoption of artificial intelligence. In support of that mission, the Marketing team helps deeply understand customer audiences and market dynamics, influence the development of the right products, build sustainable and customer-aligned monetization models, and drive awareness, adoption, and usage across OpenAI’s products and platform.

We take a data-driven approach to understand markets, develop monetization strategies, and uncover customer needs that shape product strategy and messaging. We partner closely with Sales, Partnerships, Product, Engineering, Research, Comms, and Design to deliver a cohesive end-to-end customer experience and lead go-to-market efforts for new product launches across channels.

About the Role

We’re looking for a Marketing Scientist to join OpenAI’s Ads Marketing Science function. Reporting to Marketing Science leadership, you’ll be a senior individual contributor who combines rigorous measurement expertise with strong client judgment and hands-on execution.

Your mission is to help OpenAI Ads prove and improve advertisers’ media performance. You’ll work with sales, partners, and clients supporting all forms of measurement including verification, attribution, incrementality, brand, visitation, marketing mix modeling (MMM), and scalable advertiser reporting, connecting sound methodology to decisions advertisers can act on.

This New York or San Francisco based role will partner closely with Sales on key advertising accounts and with Product, Engineering, Data Science, Partnerships, Legal, and Privacy. Initial priorities include advancing incrementality measurement, helping onboard measurement partners to OpenAI’s data interfaces, and creating reusable programs, tools, agents, skills, and workflows that let sales and clients access high-quality Marketing Science support at scale.

In this role you will:

• Partner with Sales, advertisers, and agencies to shape learning agendas, interpret results, and improve media performance.

• Apply rigorous advertising measurement approaches across attribution, incrementality, marketing mix modeling, and other relevant methodologies.

• Develop scalable measurement programs and guidance that improve decisions and adoption of rigorous measurement practices.