Amazon is seeking a strategic, data-driven General Marketing Manager to join the Europe Fulfillment by Amazon (FBA) Business Development organization. This role sits within the EU FBA Marketing team, which owns seller engagement strategy across a portfolio of FBA programs and drives seller adoption and commitment across EU marketplaces. The team partners closely with program, business, and regional stakeholders to translate program capabilities into scalable Go-To-Market strategies that improve seller awareness, engagement, and adoption throughout the FBA seller lifecycle. This role requires ownership of end-to-end marketing initiatives and delivering measurable business impact across multiple FBA programs. Key job responsibilities • Own end-to-end Go-To-Market (GTM) strategy and execution for marketing initiatives, including targeting, segmentation, messaging, and channel mix • Independently manage complex, multi-channel marketing initiatives to drive customer adoption, engagement, and business outcomes • Define and track marketing input and output metrics including open rate, click-through rate, conversion rate, and program adoption • Drive full-funnel optimization across awareness, engagement, and conversion stages • Develop scalable marketing mechanisms and automation to support multiple programs and customer segments • Partner with cross-functional stakeholders to align marketing strategy, execution timelines, and success metrics • Analyze campaign performance and surface insights to improve marketing effectiveness • Establish measurement frameworks linking marketing initiatives to customer experience and business outcomes • Proactively identify risks, dependencies, and trade-offs, and drive decisions to maintain delivery timelines • Contribute to leadership reviews, GTM plans, and performance reporting • Improve marketing processes, reporting mechanisms, and operational efficiency across initiatives • Influence roadmap prioritization and recommend marketing opportunities based on data and customer insights ### Basic qualifications - 5+ years of professional non-internship marketing experience - Experience analyzing data quantitatively and using customer research, data and metrics to back up assumptions, identifying opportunities, and assessing the efficacy of marketing programs - Experience working and communicating with multiple stakeholders, C-level executives and cross-functional teams - Experience developing and executing on GTM strategies that are large in scope - Experience developing successful marketing or communications campaigns - Knowledge of advanced skills in Excel as well as any data visualization tools like Tableau or similar BI tools (familiarity with Tableau preferred) - • Experience defining targeting, segmentation, messaging, and channel strategy - • Experience managing marketing funnel metrics such as open rate, click-through rate, and conversion rate ### Preferred qualifications - Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs - Experience with A/B testing, especially around audience segmentation and targeting - Experience working with cross-functional teams across business development, marketing, operations, product development, legal, etc. - Experience driving demand and managing a customer funnel across multiple channels - Experience building cross-functional partnerships and influencing stakeholders across the organization to act without having a direct reporting relationship - Experience working with marketing tools including email, web analytics, CRM, and marketing automation platforms - Master's degree or above in marketing, economics, business or equivalent - • Experience building scalable marketing mechanisms or automation Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.