Marketing Manager

The Marketing Manager is responsible for driving business growth through strategic planning and execution of marketing initiatives across professional segments. This role focuses on demand generation, product and solution adoption, customer activation, and utilization growth, working in close partnership with Sales, Clinical/Education, Inside Sales, and other cross‑functional teams.

The role requires a strong balance of strategy, execution, commercial acumen, and on‑ground activation, with the ability to translate business objectives into scalable marketing programs.

Key Objectives

• Deliver annual operating plan (AOP) targets through effective marketing execution

• Drive customer acquisition, activation, and retention

• Increase adoption and utilization of products and solutions

• Improve conversion across the funnel—from leads to active, productive customers

• Build strong brand preference and market leadershi