We are looking for a builder who can Think Big and Invent & Simplify to design and scale the advertiser lifecycle and customer insights engine for Amazon Ads within Global Selling. This role will serve as the Advertiser Lifecycle & Customer Insights Lead, acting as the voice of the advertiser within the marketing organization and owning Amazon Ads’ lifecycle engagement strategy across both first-party (1P) and third-party (3P) communication channels. The role will build and scale a lifecycle marketing engine that engages advertisers across their journey—from onboarding and education to feature adoption and long-term growth. A key focus will be maximizing the strategic use of Amazon’s high-intent advertiser touchpoints, including Seller Central, the Amazon Ads Console, in-product messaging, and Amazon-owned email, as well as external channels such as WhatsApp, Telegram, and other messaging platforms. In addition, this role will lead go-to-market strategy for new Amazon Ads capabilities and establish a structured advertiser insights engine that translates advertiser behavior, adoption trends, and field feedback into actionable marketing and product insights. Operating at the intersection of marketing, product, and customer insights, this high-impact role will work closely with Global Selling leadership, Amazon Ads product teams, and regional marketing teams to drive advertiser engagement, feature adoption, and long-term growth across the cross-border seller ecosystem. Key job responsibilities Own Advertiser Lifecycle Strategy: Design and scale lifecycle engagement across 1P and 3P channels (Seller Central, Ads Console, email, WhatsApp, Telegram) to drive advertiser education, feature adoption, and retention. Lead GTM for Amazon Ads Features: Partner with product teams to launch new Ads capabilities, defining target segments, messaging, and lifecycle campaigns that accelerate adoption. Build the Advertiser Insights Engine: Analyze console behavior, feature adoption trends, and seller feedback to generate actionable insights that inform marketing and product decisions. Act as the Voice of the Advertiser: Represent advertiser needs within marketing and product discussions, ensuring programs are grounded in real advertiser workflows and challenges. ### Basic qualifications - Experience in product marketing, program management, or business development ### Preferred qualifications - 4+ years of designing, building, and launching successful email engagement programs, specifically lifecycle/nurture programs experience Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.