This is a creative and strategic role that will drive student acquisition, brand visibility, and digital engagement for ICTPI and ICPA India. You will be responsible for running marketing campaigns, managing social media, creating compelling content, updating the websites, and building a pipeline of prospective students. You will also support the creation and uploading of learning and examination materials. The ideal candidate is a self-starter who can write, design, analyse, and execute often on the same day.
QUICK FACTS
Reporting To- CEO / Director, ICTPI
Work Mode- On site/Office
Working Hours- Monday to Saturday | 10:00 AM - 6:00 PM (flexiblity required in peaks)
Preferred Background- BBA / MBA (Marketing) | Mass Comm | Any graduate with strong digital marketing portfolio, knowledge of working in finance marketing is +
KEY RESPONSIBILITIES
Digital Marketing & Student Acquisition
Plan and execute paid campaigns on Google Ads, Meta (Facebook/Instagram), and LinkedIn targeting prospective students
Monitor campaign performance daily CTR, CPL, conversions and optimise spend
Manage organic social media presence: LinkedIn, Instagram, Facebook, YouTube, WhatsApp Channels
Build and manage email marketing campaigns for lead nurturing, batch announcements, and promotions
Track student inquiry sources and maintain a lead pipeline in a CRM or Google Sheet
Run WhatsApp broadcast campaigns for new course launches, exam results, and member events
Website Management (Wix CMS)
Create and update product pages for new courses, programmes, and membership plans on www.ictpi.in and www.icpaindia.org
Update homepage banners, announcements, event pages, and blog posts
Ensure all course pages have accurate fee structures, eligibility criteria, and enrollment CTAs
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Monitor website traffic via Wix Analytics / Google Analytics and report monthly
Ensure SEO best practices on all new pages meta titles, descriptions, keyword placement
Manage Wix contact forms, live chat integrations, and inquiry routing
Content Creation Marketing
Write engaging copy for social media posts, email campaigns, WhatsApp messages, and course landing pages
Design visually appealing creatives using Canva social posts, course brochures, banners, certificates
Create short-form video reels / YouTube Shorts for course promotions and student testimonials
Write press releases and outreach content for partnerships, government recognition, and media
Create summary graphics, infographics, and visual aids for complex topics (GST slabs, TDS rates, etc.) using Canva
Maintain a content asset library all course materials, graphics, and videos organised by course and version
Student Engagement & Community Building
Manage and grow the institute's WhatsApp and Telegram student community groups
Post regular study tips, exam alerts, regulatory updates, and motivational content in student communities
Collect and publish student testimonials, success stories, and placement outcomes
Coordinate and promote webinars, guest sessions, and live doubt-clearing classes
Run referral campaigns and alumni engagement initiatives
Analytics & Reporting
Prepare a weekly marketing performance report covering leads generated, campaign spend, website visits, and conversions
Track and report cost-per-enrolment for each campaign and channel
Benchmark against prior months and identify trends in student acquisition
Provide actionable insights and recommendations to the Director on marketing strategy
SKILLS AND COMPETENCIES REQUIRED
Essential
Proficiency in Canva for graphic design (social posts, banners, brochures, certificates)
Hands-on experience running Meta Ads (Facebook/Instagram) and/or Google Ads campaigns
Comfortable with Wix CMS for website content updates (no coding required)
Strong written English ability to write clear, persuasive, professional copy
Proficiency in Google Workspace (Docs, Sheets, Slides, Forms)
Ability to manage multiple campaigns and deadlines simultaneously without dropping quality
Basic video editing for reels and short clips (CapCut, InShot, or similar)
Preferred / Bonus
Knowledge of accounting, GST, or taxation enables authentic content creation for the target audience
Experience with email marketing platforms (Mailchimp, Brevo/ Sendinblue etc)
SEO basics keyword research, on-page optimisation, meta tag management
Familiarity with WhatsApp Business API or bulk messaging platforms
Prior experience marketing an ed-tech product, coaching institute, or professional certification programme
Understanding of Wix Automations and CRM-style lead tracking
Skill(s) required
Canva Capcut Facebook Ads Google AdWords Google Workspace Instagram Ads Marketing Campaigns Microsoft 365 Wix
Who can apply
Only those candidates can apply who
are available for full time (in-office) internship
can start the internship between 20th Jun'26 and 25th Jul'26
are available for duration of 6 months
have relevant skills and interests
Women wanting to start/restart their career can also apply.
Other requirements
This role is open to talented female candidates only
WHAT THIS ROLE IS NOT
This is not a pure design role — equal weight is given to strategy, writing, and analytics
This is not a role where you wait for briefs — you are expected to generate ideas and execute them
This is not a large agency environment — you will often go from concept to published in the same day
WHAT YOU WILL GAIN
Full ownership of a growing professional institute's digital presence — a rare opportunity at this career stage
Experience across the full marketing stack: paid ads, content, SEO, email, social, and community
Deep exposure to the professional education and credentialing sector in India
Strong portfolio of campaigns, creatives, and website projects for future career growth
Free or subsidised access to ICTPI / ICPA /ACCA/AICPA-CIMA certification programmes
Direct mentorship from the Founder on marketing strategy and business development
Perks
Certificate Letter of recommendation Informal dress code Free snacks & beverages
Additional information
Stipend Structure
Fixed pay: ₹ 18,000 - 25,000 /month
Incentive pay: ₹ 1,000 - 5,000 /month
Number of openings
1
About THE INSTITUTE OF CERTIFIED PUBLIC ACCOUNTANTS
The Institute of Certified Public Accountants is a professional membership organisation registered as a society in India. We are affiliated to MEPSC for delivering skill development certifications in Accounting and finance domain.
We are also approved learning partners of ACCA,CIMA,CIOT (all UK based bodies) for delivering online tuition's/ coaching for their respective global courses.
We are assisting fresher, semi-qualified accountants, and students with an opportunity to pursue career in International professional accountancy and finance fields.
