Marketing Generalist

About the job

Job Title: Marketing GeneralistLocation: RemoteReports to: Marketing HeadType: Full-time (Immediate Joining Preferred) About Shipfinex:90% of global trade moves by sea, yet just 0.00035% of the world owns the ships powering it. Shipping isa $3 trillion industry thats long remained closed off to everyday investors. At Shipfinex, were on a mission to change that. We're building a regulated, blockchain-enabled marketplace that lets anyone own a fraction of a real,income-generating ship. Each token is backed by a vetted vessel and gives access to an asset class thatwas never designed for you. Until now. Role OverviewWere looking for a high-agency, hands-on Marketing Generalist to partner closely with the Head ofMarketing on a fast-moving execution roadmap. This is a special projects role; you'll work across performance, retention, email & WhatsApp automation, and platform operations to get things done. Thinkof it as the right hand to marketing leadership for intense, ownership-driven execution.If youve ever felt like just strategy or just execution isnt enough and you want to build the full stackof marketing with zero red tape, this role is for you. What Youll Work On

1. Retention & CRM (Email + WhatsApp)

• Design and execute WA journeys across cohorts (first-time investors, cold leads, pre-KYC leads, etc.)
• Use engagement tools to set up nudges, drip campaigns, and reactivation workflows
• Support feedback loops via surveys, reviews, and user interviews to inform message testing

1. Performance Marketing Ops

• Build creative briefs, iterate landing pages, and track funnel metrics
• Run experiments on creatives, copy, and formats to improve CAC and KYC conversion

1. Owned Channel Marketing

• Support execution of LinkedIn content engine from post creation to carousel coordination
• Build and send investor updates/newsletters.

1. Website & Platform Ops

• Help optimize our homepage, LPs, and onboard flows for SEO, conversion and LCP improvements.
• QA content and experience before each feature/product/infra launch