Marketing Data Scientist

Minimum qualifications:

• Master's degree in a quantitative discipline such as Statistics, Engineering, Sciences, or equivalent practical experience.

• 3 years of experience using analytics to solve product or business problems, coding (e.g., Python, R, SQL), querying databases or statistical analysis, or a PhD degree.

Preferred qualifications:

• Experience translating business problems into research questions and translating research findings and insights into media and marketing recommendations.
• Experience delivering meta -analysis, fully automated analytics pipelines or audience segmentation and propensity modeling.
• Research experience in designing, scoping, and managing brand measurement including panel setup and tracking, media brand lift measurement, agency management, and statistical testing.
• Applied knowledge of R or Python for statistical analysis and SQL.

• Proven ability to generate practical solutions for marketing analytics problems and use results to drive business change in partnership with cross-functional stakeholders.