Marketing Coordinator

About the work from home job/internship

We're looking for a marketing coordinator to work on the marketing strategy for a game launching on Steam. You'll learn Steam game marketing from the ground up, build communities, create content, and execute a real launch campaign.

Selected intern's day-to-day responsibilities include

1. Continuous learning: Study indie game marketing, Steam optimization, wishlist strategies, platform algorithms, and industry best practices. Present weekly learnings and insights.

1. Marketing strategy & planning: Create monthly and quarterly marketing plans with clear KPIs. Develop comprehensive marketing calendars.

1. Platform management: Build and optimize Steam page, itch.io page, social media accounts (Twitter/X, TikTok, YouTube, Reddit), Discord community, and email lists.

1. Content creation: Write compelling marketing copy, blog posts, dev diaries, press releases, and social media content. Create engaging posts showcasing game features, behind-the-scenes development, and atmospheric content.

1. Community building & engagement: Manage and grow communities across all platforms. Respond to player questions, run engagement campaigns, and build genuine audience connections.

1. Press & influencer outreach: Research and compile media contacts, write and send press releases, coordinate review copies and press access for gaming publications and content creators.

1. Launch campaign execution: Design and execute comprehensive pre-launch and launch day campaigns. Manage beta testing program, collect and organize player feedback.

1. QA & product support: Help test game builds, identify and report bugs, organize player feedback, and assist with feature prioritization (small studio - everyone contributes).

1. Analytics & optimization: Track wishlist growth, social metrics, and campaign performance. Adjust strategies based on data and results.

Skill(s) required