Manager - Sales (METRO Cash & Carry India)

About the job

Job Title: Manager - Sales (Assistant Store Manager Grade)

Location: Ghaziabad, Uttar Pradesh

Industry: B2B Wholesale & Retail

Reports to: Store Business Head (Store Manager)

Job Purpose

The Manager - Sales will oversee sales growth, customer acquisition, and team management across various customer channels, including Traders, HoReCa, and Offices & Institutions. Responsible for driving business development and repeat billing from tagged customers.

Key Responsibilities

Drive overall sales growth and market penetration in target segments.

Lead the customer acquisition strategy to expand the client base.

Manage, mentor, and motivate a team of 15-20 Sales Executives through Department Managers or Team Leaders.

Drive sales across multiple customer channels (Traders, HoReCa, Offices & Institutions).

Lead business development initiatives to increase market share and sales volume.

Ensure repeat billing from tagged customers and enhance customer retention strategies.

Monitor and adjust strategies to achieve sales targets and customer satisfaction.

Collaborate with cross-functional teams to ensure operational efficiency and sales alignment.

Evaluate market trends and competition to develop proactive sales strategies.

Maintain regular reporting to the Store Business Head on sales performance and team progress.

Key Performance Indicators (KPIs)

Sales Growth: Achieving growth in sales revenue across key customer segments.

Repeat Billing: Maximizing the frequency of repeat sales from tagged customers.

HVS vs NHVS Sales Proportion: Managing the balance between High-Value Sales (HVS) and Non-High-Value Sales (NHVS).

Increasing Share of Wallet: Growing the sales contribution from existing clients.