The Manager, National Account and Distribution Marketing serves as a dedicated marketing partner to the distribution teams and is focused on translating strategic priorities into structured, high-impact marketing initiatives that drive wholesaler activity, advisor engagement and sales behavior. This role sits at the intersection of Distribution, Our Longer. Healthier. Better. mission and the broader Marketing organization, ensuring that key business messages land effectively in the field through intentional, coordinated communication strategies.
This role is centered on two primary areas: (1) designing and executing structured communication frameworks around key meetings, conferences, and business moments to increase effectiveness and drive follow-through activity, and (2) supporting strategic National Account and distribution partners through tailored marketing plans and email campaigns, with a focus on the LHB Network and other priority national accounts. The Manager combines strong executional skills with analytical thinking, using data, field feedback, and market insights to continuously refine approaches, scale successful strategies, and enhance the overall impact of distribution-focused marketing efforts. These efforts will balance the priorities of the business as well as our external distribution partners to craft impactful campaigns, assets, and to meet the needs of the sales teams.
This role will be partnered with the Director of National Account Marketing, in execution for product launches, firm (B2B) relationships, sales enablement, and longevity-related projects. The teams this role partners with work closely together to tell the John Hancock story, create connected distributor/sales experiences, and demonstrate the business value of our value proposition to the life insurance marketplace.
Position Responsibilities:
- Partner with National Account VPs and distribution team members to plan and execute structured marketing communications aligned to key meetings, events, and business priorities
- Design and deliver pre- and post-meeting communication that reinforces key messages and drives advisor engagement and follow-through activity through partnering with sales enablement, support, and wholesalers.
- Translate business priorities into clear, actionable messaging tailored to distribution audiences while maintaining consistency across channels
- Assess, prioritize and make recommendations on incoming marketing requests from Distribution and sales teams, balancing business impact, urgency, and alignment with broader marketing priorities
- Collaborate with the Director of National Account Marketing and members of Product Marketing team to align messaging, timing, and campaign priorities and ensure a coordinated go-to-market approach for targeted National Accounts or territories
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- Along with the Director, serve as a marketing partner to key National Accounts, and select strategic regional relationships
- This role will have additional responsibilities for marketing support, content creation, and campaigning to support the Longer. Healthier.Better. Network.
- Support the development and execution of tailored marketing plans that reflect each partner’s distribution model, priorities, and field dynamics
- Create and refine presentations, campaigns, and sales enablement materials, ensuring clarity, quality, and alignment with brand, compliance, and messaging standards
- Identify opportunities to scale effective communication strategies and campaigns across distribution partners
- Maintain a strong understanding of distribution needs, advisor behavior, and competitive activity to inform recommendations for collateral enhancement, communications, and clear sales team action
- Maintain relationships with members of the sales team to enable and inform future campaigns and collaborations
- Manage end-to-end execution of initiatives, including creative development, compliance review, approvals, and project tracking
- Coordinate with Creative, Editorial, and Digital teams to deliver high-quality outputs on time and within scope
- Monitor engagement and campaign performance, using data and field feedback to continuously optimize messaging and approach
- Provide regular updates and recommendations to BI, marketing and distribution stakeholders, identifying opportunities to improve effectiveness and scale impact
Required Qualifications:
- Minimum of bachelor’s degree in Marketing, Communications or related field of study
- At least 5+ years of experience in the life insurance industry, or financial services industry, or other highly regulated industry that uses a wholesale distribution model. (B2B2C)
- Strong proficiency with technical platforms for email distribution (eg., Marketo), workflow management (eg., Workzone), compliance (eg. Red Oak), and CRMs (eg. Salesforce). Experience with large-audience webinar platforms (eg. CVENT, ON24, etc.) a plus.
- Previous experience working with compliance teams in a highly regulated industry
- Excellent project management skills with the ability to juggle multiple priorities and meet challenging deadlines
- Ability to work independently, with multiple projects being managed in parallel with potentially conflicting prioritization
- Excellent communication writing skills (verbal and written)
When you join our team:
- As part of our global team, we’ll support you in shaping the future you want to see.
- We’ll empower you to learn and grow the career you want.
- We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words.
LI-JH
The role being advertised is an existing vacancy.
About Manulife and John Hancock
Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html.
Manulife is an Equal Opportunity Employer
At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.
It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact hr@manulife.com.
Referenced Salary Location Boston, Massachusetts
Working Arrangement
Hybrid
Salary range is expected to be between $92,475.00 USD - $160,290.00 USD
Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. If you are applying for this role outside of the primary location, please contact hr@manulife.com for the salary range for your location.
Manulife/John Hancock offers eligible employees a wide array of custo
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