Manager - Marketing

Drive aggressive and cost-efficient B2C marketing and activation strategies to enhance brand awareness, increase omni-channel vehicle sourcing across retail consumers, dealers, institutions, OEMs, and generate consistent retail consumer pull at dealer touchpoints for CERO.

This role will act as a growth driver working closely with the Business Head and Sourcing team to build a strong consumer-facing brand presence through digital and hyperlocal activation models while curating targeted strategies for each sourcing channel.

Key Responsibilities:

1. B2C Marketing Strategy & Execution

• Develop and execute end-to-end marketing strategies focused on omni-channel sourcing and consumer acquisition
• Curate targeted marketing strategies for retail, dealers, institutions, OEMs, and alternate sourcing channels
• Position CERO as a trusted consumer brand in the pre-owned vehicle ecosystem

1. Digital & Social Media Marketing

• Plan and execute ROI-driven digital campaigns across platforms (Meta, Google, YouTube, etc.)
• Manage performance marketing funnels for lead generation and sourcing conversion
• Leverage content, influencers, and regional storytelling to build engagement

1. On-Ground BTL Activations

• Execute hyperlocal activations (RWA events, corporate parks, fairs, etc.)
• Build local market connect campaigns and drive measurable outputs

1. Dealer & Channel Activation Support

• Enable dealer partners with store-level campaigns and footfall drivers
• Create localized marketing kits and activation playbooks