Manager - Market Research

Responsibilities & Key Deliverables

Responsible for managing primarily qualitative & some quantitative research requirements for Auto - Personal & Commercial vehicles Nature of the researches include - Consumer segmentation, Post launch researches, Exploratory studies & Clinics for new product / variants etc. Also, focus on developing & maintaining rich data bank of key insights for the brands.

• Preparing research briefs in consultation with brand heads / managers, Product planning team.
• Understanding business objectives / issues, and designing research that caters to the business needs
• Recommend appropriate approach & agency partners for research projects based on relevant expertise/experience & cost efficiencies
• Recommend key action plans for brands post completion of the research, post alignment with brand team
• Manage relationships with external agency partners

Experience

Total 6 to 9 years of experience in market research / consumer insights field

Industry Preferred

Automotive experience (personal & / or commercial vehicle) is preferable, though not mandatory. Open to people from other industries

Qualifications

MBA; A Bachelor's degree in Marketing / Statistics / Commerce

General Requirements

• Expertise in qualitative research with exposure to techniques like in depth interviews, group moderation, ethnographies
• Story telling – ability to stitch multiple info sources / data points & come up with a compelling story around the subject, of course with good presentation skills

-Knowledge of outsourcing research projects but also have hands-on experience and skill to conduct regular inhouse research (directly with customers).

• Strategic bent of mind – looks at bigger picture without neglecting the finer nuances
• Ability to analyze large data / number sets too
• General interest in automobiles preferred though not mandatory