Manager II - Category Growth

About the job

Designation - Manager II - Category GrowthJob Location - Patna, Bhopal, Pune, Trivandrum Our StoryFounded in 2021 by Aadit Palicha and Kaivalya Vohra, Zepto is on a mission to save you time making every second count towards life's real joys. Our platform has revolutionised rapid commerce in India with cutting-edge technology and strategically optimised delivery hubs. Zepto offers an extensive range of 45,000+ products, from fresh groceries to electronics, beauty essentials, apparels, toys and more, delivering across 50+ cities within minutes.Zepto Caf extends our commitment to convenience, featuring a curated menu of over 200 fresh items. What Were Looking For:

• Own governance for new stores and network stores across demand and supply-side growth metrics.
• Track and reduce order loss driven by availability gaps, assortment gaps, pricing / offer gaps, operational issues, search failures, and traffic-conversion drop-offs.
• Monitor FMCG availability, F&V availability, fill rates, assortment depth, top SKU availability, category readiness, and store-level supply health.
• Track demand-side metrics including traffic, search conversion, category conversion, add-to-cart, order conversion, repeat behavior, and customer funnel drop-offs.
• Build store-level and city-level dashboards to identify underperforming stores, categories, SKUs, and customer journeys.
• Partner with Category, Supply, Inventory, Store Operations, Growth, Product, Search, and Analytics teams to solve supply and demand leakages.
• Run daily / weekly governance on new store ramp-up, ensuring stores meet launch and post-launch readiness benchmarks.
• Identify root causes behind order loss, low conversion, low availability, low search CTR / CVR, and weak category performance.
• Create action plans for stores with poor availability, high order loss, low traffic, low conversion, or weak assortment.
• Set up operating cadences, issue trackers, escalation mechanisms, and performance reviews for store growth governance.
• Monitor F&V quality and availability in partnership with category and supply teams, especially for new and priority stores.
• Drive assortment readiness for new stores by ensuring critical FMCG, F&V, and high-demand SKUs are available and discoverable.
• Work with Growth and Marketing teams to ensure traffic generation efforts are aligned with store readiness and supply health.
• Partner with Product / Search teams to improve discoverability, search conversion, substitutions, recommendations, and category navigation for priority stores.
• Prepare weekly business reviews with insights, root causes, actions, owners, timelines, and impact tracking.
• Build repeatable playbooks for new store ramp-up and network store turnaround.