Manager - Digital Sales & Hyperlocal

Responsibilities & Key Deliverables

• Support planning of hyperlocal campaigns by assisting in identifying focus models, regions, and dealer priorities based on volume plans and RO inputs.

• Prepare and maintain the hyperlocal campaign calendar, supporting timely execution and tracking performance against defined digital conversion metrics.

• Execute day-to-day campaign activities, ensuring campaigns go live as planned and are monitored regularly.

• Assist in budget planning and tracking, maintaining records of spends and highlighting variances or concerns.

• Coordinate closely with agencies to ensure effective campaign execution, monitor lead quality, and flag improvement areas.

• Track and analyze lead flow across digital channels and share plan vs. achievement updates with the team.

• Monitor dealer-level lead follow-up and assignment, supporting improvements in turnaround time and customer experience.

• Coordinate hyperlocal creatives with agencies, provide regional inputs, follow up on approvals, and ensure timely rollout.

• Support dealerships on digital readiness, including lead handling processes and coordination with BDC teams.

• Assist in planning and delivering basic training programs to build digital capabilities at dealerships.

• Provide operational support for resolving booking or execution-related issues during BAU operations.