Manager Digital Planning

About the job

We are looking for a Digital Planner based out of Mumbai with an experience in branding and performance campaigns who will be responsible for end-to-end client campaign management from strategy development, curating media plans and managing campaigns on different platforms. Job Responsibilities :

• Prepare digital specific media plans for the client based on the integrated media planning brief shared by the Business team
• Work closely with the Business team to understand the brand objectives and budgets in order to define a digital approach in line with the overall communication strategy and budgets
• Suggest a strategic digital approach to the client basis audience, category, competition and learnings to ensure successful outcomes
• Guide the team and provide direction on campaign planning, implementation and delivery
• Handle client queries and proactively address ad hoc requests related to digital media plan implementation
• Partner with Business team for review, ideation and revision of digital media plans on an ongoing basis
• Conduct regular reviews and share reports with Brand Managers on ongoing campaign as well as post campaign analysis
• Work on integrated pitches through cross functional team work and collaboration
• Responsible for internal reviews and reporting on campaign performance and resourcing of talent on campaigns .
• Stay in touch with selective vendors to explore new ideas, gain industry insights and drive long term partnerships that can benefit our clients
• Promote OMG proprietary tools to clients and look for new opportunities to add value to existing client brands through innovative ideas
• Stay abreast with latest developments and best practices in the area of digital media communication
• Participate in industry awards and forums to build awareness and recognition for brand OMG India.

Skills :

• Bachelors degree in Marketing, Business, or related field.
• 2+ years of experience in digital planning/performance marketing.
• Strong hands-on experience in search and social media platforms
• Strong analytical and problem-solving skills.
• Advanced Excel & PowerPoint skills.
• Strong communication and presentation abilities.

About Omnicom Media

Omnicom Media, an Omnicom (NYSE: OMC) Connected Capability, is the worlds largest global media management network. Powered by the Omni Intelligence Platform, Omnicom Media agencies leverage $73.5 billion in billings, 40,000+ specialists across 70+ markets, and the industrys most powerful portfolio of Identity (Acxiom RealID), Commerce (Flywheel), and Intelligence (Q) assets to design dynamic Growth Ecosystems that enable the worlds most ambitious businesses to grow faster and smarter. The Omnicom Media portfolio includes leading global media agency brands OMD, Initiative, PHD, UM, Hearts & Science, and Mediahub; Data, Identity & Analytics powerhouses Acxiom and Annalect; and a broad spectrum of specialised services. For more information visit omnicommedia.com. Diversity, Equity & Inclusion at Omnicom Media At Omnicom Media, we are committed to fostering a workplace where differences are valued and everyone can thrive in a culture of equality, inclusion and belonging. We believe in creating an environment that reflects the diversity of the world around us - where individuals feel empowered to bring their authentic selves to work, and where varied perspectives are respected, heard and represented. As an equal opportunity employer, we welcome talent from all backgrounds, knowing that diversity drives stronger ideas, better outcomes, and meaningful impact.