Manager - Digital Marketing

Job Requirements

About Godrej Industries Group (GIG)

At the Godrej Industries Group, we are privileged to serve over 1.1 billion consumers globally through our businesses with market leadership positions in the consumer products, real estate, agriculture, financial services and chemicals industries

To know more, visit www.godrejindustries.com.

About Godrej Properties Limited (GPL)

Godrej Properties brings the Godrej Group philosophy of innovation, sustainability, and excellence to the real estate industry. Each Godrej Properties development combines the over 125-year legacy of excellence and trust with a commitment to cutting-edge design, technology, and sustainability.

To know more, visit www.godrejproperties.com.

About the role

The role is responsible for driving incremental bookings and improving inventory absorption for the North Zone sustenance portfolio through digital, data-led, and partnership-driven initiatives. You will go beyond pure lead generation to focus on conversion, database monetization, organic demand, and project reputation in close partnership with sales and CRM/CDP teams.

Roles & Responsibilities

1. Affiliate & Walk-in Programs

• Onboard and manage affiliate partners and third-party presales teams to generate qualified walk-ins for sustenance projects.

• Coordinate with site sales to keep offers, narratives, and talk tracks updated and conversion-focused.

• Track partner performance (walk-ins, bookings, RoI) and recommend optimization actions.

1. CRM / CDP-led Activation

• Execute cohort-based reactivation journeys (email, WhatsApp, calling prompts, remarketing) designed in partnership with the CDP/marketing ops lead using CRM and marketing engagement platforms (e.g. Salesforce Data Cloud, SFMC, WebEngage, MoEngage, or equivalent).