Lead Generation Specialists

About the job

Key Responsibilities

1. Identify and research potential customers through online platforms, social media, databases, and other lead sources.

1. Generate qualified leads through outbound outreach, referrals, networking, and digital marketing campaigns.

1. Engage with prospects via calls, emails, LinkedIn, WhatsApp, and other communication channels.

1. Understand customer requirements and assess their interest in products or services.

1. Maintain and update lead information accurately in CRM systems and tracking sheets.

1. Schedule meetings, demos, or consultations for the sales team with qualified prospects.

1. Follow up regularly with leads to nurture relationships and move them through the sales pipeline.

1. Collaborate with the marketing team to execute lead generation campaigns and promotional activities.

1. Track daily, weekly, and monthly lead generation targets and performance metrics.

1. Build and maintain a strong pipeline of prospective customers.

1. Support social media and digital outreach initiatives to increase brand awareness and generate inquiries.

1. Conduct market research to identify new customer segments and business opportunities.

1. Attend webinars, networking events, career fairs, and promotional activities to generate leads.

1. Provide regular reports on lead status, conversion rates, and campaign effectiveness.

1. Ensure a positive and professional experience for all prospects throughout the engagement process.