Lead Generation - Presales (Primary Research)

About the job

About the Role

We are looking for a dynamic and detail-oriented Lead Generation Executive to support our market research and business development team. The role involves identifying potential clients, building prospect databases, and initiating outreach to generate qualified leads for research projects and consulting engagements. This is an excellent opportunity for fresh graduates or early professionals interested in market research, B2B sales, and client engagement.

Responsibilities

• Lead Research & Prospecting
• Identify target companies and decision-makers using:
• LinkedIn
• company websites
• industry reports
• Build and maintain a qualified lead database (CRM or Excel)
• Segment prospects by industry, geography, and service relevance

• Outreach & Lead Qualification
• Initiate contact via:
• Email campaigns
• LinkedIn outreach
• Cold calling (where required)

• Collaboration
• Work closely with:
• Business Development team
• Project Management Team

Qualifications

• Bachelors degree (any stream; preference for Business, Marketing, Economics, or related fields)

Required Skills

• Strong communication skills (written & verbal)
• Good internet research and analytical ability
• Basic understanding of B2B sales / lead generation concepts
• Familiarity with:
• LinkedIn
• MS Excel
• Detail-oriented with good organizational skills

Preferred Skills

• Experience in sales / market research
• Interest in market research or consulting industry

Salary

Probation:

Duration:

Salary during probation: After probation: