Lead Associate - Category Management
Myntra
Brand Relationship Management: Act as the primary liaison between fashion brands and the platform/retailer Build strong relationships with brand partners to ensure mutual growth and trust. Business Planning & Growth: Drive revenue growth by identifying assortment gaps, seasonal opportunities, and consumer trends. Build and execute seasonal joint business plans (JBP) with key fashion brands. Merchandising & Assortment Planning: Work with brands to curate relevant assortments by category, price point, and style. Ensure timely onboarding of collections and alignment with platform demand. Inventory & Supply Chain Coordination: Monitor stock availability and ensure efficient inventory flow. Coordinate with supply chain and brand teams to avoid stock outs or overstocking. Marketing & Visibility: Align with marketing teams to drive visibility through campaigns, banners, influencer collaborations, and exclusive launches. Recommend performance marketing strategies based on consumer behavior and product trends. Performance Analysis & Reporting: Track key metrics like GMV, sell-through, ASP, and returns. Provide actionable insights to improve performance, pricing, and consumer engagement. Category & Trend Insights: Stay updated on fashion trends, competitor launches, and consumer demand shifts. Advise brands on trending styles, color palettes, and pricing strategies. Negotiation & Commercial Alignment:Lead discussions on margins, commissions, return policies, and promotional support.Ensure alignment with commercial terms and platform profitability goals. Problem Solving & Escalation Management: Address operational, cataloging, or payment-related issues swiftly and efficiently.Serve as the escalation point for all brand-side concerns.
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