Junior Creative Strategist (Cosmetics Brand)

About the job

About the RoleWe are looking for a creative, trend-savvy, and performance-driven Junior Creative Strategist to join our growing cosmetics brand. This role sits at the intersection of content, advertising, influencer marketing, and AI-powered creativity. You will be responsible for researching trends, developing ad concepts, coordinating with designers and creators, and helping scale winning campaigns across Meta platforms.

Key Responsibilities

Meta Ads Creative Strategy

• Research and analyze top-performing beauty and skincare ads.
• Develop fresh ad angles, hooks, concepts, and creative briefs.
• Identify winning patterns from competitors and industry leaders.
• Work closely with designers and video editors to execute ad creatives.
• Assist in A/B testing different creative concepts and messaging.
• Monitor ad performance and suggest creative optimizations.

Social Media Content Strategy

• Plan and brainstorm content ideas for Instagram, Facebook, and other social platforms.
• Stay updated with beauty, skincare, and lifestyle trends.
• Create content calendars and campaign concepts.
• Generate ideas for reels, static posts, stories, and UGC content.
• Analyze content performance and identify growth opportunities.

Influencer Marketing

• Research and identify relevant beauty, skincare, and lifestyle influencers.
• Coordinate influencer collaborations and product seeding campaigns.
• Manage influencer communication and follow-ups.
• Track influencer campaign performance and ROI.
• Build and maintain influencer databases.

AI-Powered Content Creation

• Use AI tools to speed up creative ideation and content production.
• Generate ad concepts, hooks, scripts, captions, and campaign ideas using AI.
• Utilize tools such as ChatGPT, Claude, Midjourney, Canva AI, Gemini, or similar platforms.
• Stay updated on emerging AI tools and workflows.

Must-Have