Junior Branding Executive

About the job

Position: Jr. Branding ExecutiveDepartment: Offline Branding & Marketing1. ObjectiveTo ensure smooth execution of branding, marketing, and promotional activities across all branches by coordinating with internal teams, vendors, and stakeholders while maintaining brand consistency and quality.2. Key Responsibilities 2.1 Vendor Coordination & Production

• Coordinate with vendors for printing and production of marketing materials (newspapers, brochures, standees, hoardings, etc.)
• Ensure timely sharing of artwork, specifications, and quantities
• Negotiate timelines and follow up for on-time delivery
• Check final output quality before dispatch
• Maintain vendor database with rates, timelines, and past performance

• 2.2 Design Coordination
• Work closely with internal/external designers for all creatives
• Share clear briefs including:
• Objective of the campaign
• Target audience
• Key message & offers
• Ensure brand guidelines (logo, fonts, colors, tone) are followed
• Take design iterations and ensure timely closure2.3 Approval Process
• Mandatory: All designs must be approved by Ratna Di and Deepika before release
• Maintain proper version control for creatives
• Ensure no artwork goes live without final approval2.4 Advertisement Planning & Execution
• Assist in planning newspaper, magazine, radio, and digital ads
• Work on:
• Ad layouts
• Content creation (headlines, body copy, CTA)
• Creative concepts
• Ensure ads are:
• Visually attractive
• Clear in communication
• Aligned with brand positioning
• Coordinate with media agencies for ad releases and deadlines2.5 Content Creation
• Create engaging and simple content for:
• Newspaper ads
• Social media creatives
• Brochures and standees
• Ensure content is:
• Audience-specific (families, Gujarati audience, etc.)
• Error-free and easy to understand
• Highlighting USPs clearly2.6 Event Planning & Execution
• Assist in planning and executing events across branches
• Coordinate for:
• Venue branding
• Collaterals (banners, standees, backdrops)
• Vendor setup
• Ensure smooth on-ground execution
• Prepare event checklist and timelines2.7 Branch Coordination (PAN India)
• Act as a single point of contact for all branches for branding requirements