The Integrated Marketing Manager supports Guardian’s Membership & Loyalty function within the Marketing organization. This role program‑manages complex, integrated marketing initiatives, partner activations, and digital retailing, that strengthen Guardian’s membership value proposition and contribute measurably to engagement and loyalty outcomes—aligned with Guardian’s purpose to inspire well‑being in mind, body, and wallet.
Reporting to the Head of Membership & Loyalty, this individual works independently with broad direction and applies seasoned judgment to manage campaigns, partnerships, and communications from concept through execution, and maintain and optimize digital retailing of those partnerships on our platforms. The role partners closely with business line marketers, functional marketing teams, and internal agency partners to activate campaigns across channels and deliver clear performance insights. This position acts as a hub and multiplier, ensuring initiatives are coordinated, on‑strategy, and delivered with high quality.
Key Responsibilities
Integrated Campaign Planning & Program Management: 40%
- Independently program‑manage campaigns from initiation through delivery, ensuring alignment to defined objectives, audiences, timelines, and success metrics.
- Architect and manage campaign journeys across content, channels, and touchpoints, applying best practices from loyalty, CRM, and cross‑industry engagement models.
- Lead Workfront‑based campaign planning, tracking milestones, dependencies, and approvals to ensure on‑time delivery.
- Own digital retailing / e-tailing of our partnerships, identifying best practices and working with the stakeholder communities above to apply those best practices in the spirit for continuous improvement for all
- Serve as the primary day‑to‑day point of contact for cross‑functional marketing workstreams, internal agency partners, and select external partners, ensuring clarity, momentum, and accountability.
- Lead regular working sessions and status reviews, identifying risks early and recommending practical solutions to keep initiatives on track.
- Partner with creative, channel, CRM, and digital teams to translate campaign strategy into executable plans, briefs, and deliverables.
Audience Understanding & Optimization: 20%
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- Build working knowledge of member segments, behaviors, and business priorities to inform campaign relevance and effectiveness.
- Partner with measurement and digital teams to support tagging, testing, and optimization of campaigns and on‑site experiences.
- Use performance data and feedback loops to recommend campaign refinements and future improvements.
Communication & Executive Read‑Out: 20%
- Synthesize campaign plans, progress, and results into clear, concise updates for Membership & Loyalty leadership.
- Contribute insights and recommendations that inform prioritization and next‑best actions for the portfolio of initiatives.
You Are
A seasoned, hands‑on marketing professional who thrives in complexity, operates with autonomy, and brings structure and clarity to cross‑functional initiatives.
- A strong program manager who can independently drive complex initiatives with broad direction.
- Comfortable solving non‑routine problems, navigating ambiguity, and applying judgment rather than relying solely on precedent; able to bring and apply proven frameworks to learn from new business challenges.
- A collaborative partner who adapts communication style for different audiences and builds credibility through execution.
- Detail‑oriented, organized, and accountable for follow‑through and quality.
- Able to challenge the status quo respectfully and recommend improvements based on data and experience.
- Cross-trained, and eager to learn and apply digital retailing best practices to this sector, company, and role
You Have
- 4–8 years of relevant experience in integrated marketing, campaign management, CRM, loyalty‑related roles, and/or digital retailing.
- Demonstrated experience leading complex, cross‑functional marketing initiatives end‑to‑end.
- Strong familiarity with CRM, lifecycle marketing, and campaign analytics; ability to connect tactics to engagement outcomes.
- Advanced project management skills; prior experience using Workfront or similar tools preferred.
- Experience in financial services, insurance, or other regulated industries preferred.
- Experience supporting or operating a membership, loyalty, or engagement program preferred.
- Bachelor’s degree in Marketing, Business, Communications, or equivalent experience.
Salary Range:
$82,770.00 - $135,975.00
The salary range reflected above is a good faith estimate of base pay for the primary location of the position. The salary for this position ultimately will be determined based on the education, experience, knowledge, and abilities of the successful candidate. In addition to salary, this role may also be eligible for annual, sales, or other incentive compensation.
Our Promise
At Guardian, you’ll have the support and flexibility to achieve your professional and personal goals. Through skill-building, leadership development and philanthropic opportunities, we provide opportunities to build communities and grow your career, surrounded by diverse colleagues with high ethical standards.
Inspire Well-Being
As part of Guardian’s Purpose – to inspire well-being – we are committed to offering contemporary, supportive, flexible, and inclusive benefits and resources to our colleagues. Explore our company benefits at www.guardianlife.com/careers/corporate/benefits. Benefits apply to full-time eligible employees. Interns are not eligible for most Company benefits.
Equal Employment Opportunity
Guardian is an equal opportunity employer. All qualified applicants will be considered for employment without regard to age, race, color, creed, religion, sex, affectional or sexual orientation, national origin, ancestry, marital status, disability, military or veteran status, or any other classification protected by applicable law.
Accommodations
Guardian is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. Guardian also provides reasonable accommodations to qualified job applicants (and employees) to accommodate the individual's known limitations related to pregnancy, childbirth, or related medical conditions, unless doing so would create an undue hardship. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact MyHR@glic.com. Please note: this resource is for accommodation requests only. For all other inquires related to your application and careers at Guardian, refer to the Guardian Careers site.
Visa Sponsorship
Guardian Life is not currently or in the foreseeable future sponsoring employment-based visas (e.g., such as an H-1B). In order to be a successful applicant, you must be legally authorized to work in the United States, without the need for employer sponsorship/support now or at any time in the future.
Notice Regarding Guardian’s Use of Artificial Intelligence in Recruitment
As part of Guardian’s job application process, Guardian may use artificial intelligence tools (“AI Tools") to automate the sorting and filtering of information provided by applicants as part of its preliminary screening. This preliminary screening may be used to help identify applicant materials and resumes relative to their indication that the applicant meets the requirements for the specific job for which they are applying, as specified in the listing posted on Guardian’s jobs website (Careers at Guardian at https://www.guardianlife.com/careers). At Guardian, we d
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