1. Strategic  Receive medium - large client briefs and decode them with the team  Review client briefs received & decoded by Associate Managers and Sr. Executives 2. Communication & Coordination  Regular touch-base calls and meetings with clients to provide updates, collect feedback, build relationship, understand client’s strategic / growth plans, and identify upsell opportunities  Daily communication with clients to provide updates and collect feedback  Ensure timely and prompt action (by the team) basis client feedback  Ensure timely and proactive response to client emails (by self and by team)  Review accuracy and completeness of information to be shared with functional teams  Coordinate with functional teams to ensure timely, accurate and complete delivery of client work 3. Revenue and Profitability  Take responsibility for campaign budget management to ensure campaign profitability and ensure deadlines and key milestones are met  Understand the finance processes and ensure team accuracy with client billings and supplier payments  Fulfilling targets for the brands. 4. New Business Pitches and Negotiations:  Project pitches to building Influencer/ Pollen marketing strategies and pitching them (Celebrities to Micro-Influencers) to brands in different industries - FMCG, automobile, Beauty, Lifestyle, etc. (as per their campaign requirements)  Negotiating influencer cost(s)/rates for the campaign. 5. HR and Team Management  Organize weekly team meetings to track work progress and provide feedback to the team as a whole  Organize regular one-on-one discussion (with team members) to provide and collect individual feedback  Hire capable, independent resources that can understand, communicate and execute client briefs accurately  Create a team culture of research and self-development  Build more capable teams by mentoring and guiding them to find solutions proactively – on the client-side as well as internally  Work with the L&D team to structure training programs that directly impact work quality along with specific competencies