*Influencer Strategy & Campaign Execution* - Develop and execute influencer marketing strategies aligned with brand goals - Identify, onboard, and manage relationships with influencers (micro to macro) - Plan and run end-to-end influencer campaigns (product seeding, paid collaborations, launches) ### *Creator & Platform Management* - Build a strong network of beauty influencers, makeup artists, and content creators - Negotiate contracts, deliverables, and timelines with influencers/agencies - Stay updated with social media trends, viral formats, and platform algorithm changes ### *Content & Brand Alignment* - Ensure influencer content aligns with Lakyou Beauty’s brand voice and aesthetics - Collaborate with internal creative and social media teams - Guide creators on campaign briefs, storytelling, and product positioning ### *Performance Tracking & Optimization* - Track campaign KPIs (engagement, reach, conversions, ROI) - Analyze performance data and optimize future campaigns - Generate reports and insights for management About Company: At Lakyou Beauty, we create beautiful, effective makeup that is also good for your skin. We use only the best botanicals and minerals. Each ingredient is chosen for its quality, tested for purity, and checked for safety. Our products are designed to feel luxurious when applied and to give you a flawless, glowing result. It's makeup that looks beautiful and feels great. You'll achieve a radiant look that your skin will love, and you will too. You can find the complete Lakyou Beauty collection on our official website, as well as on Meesho, Amazon, Flipkart, Myntra, and Purplle. Connect with us on Instagram for tutorials and inspiration @lakyou.beauty