1. Manage day-to-day communication with clients and act as the primary point of contact. 2. Understand client objectives and translate them into actionable briefs for internal teams. 3. Oversee planning, execution, and delivery of campaigns/projects ensuring timelines and quality standards are met. 4. Coordinate with cross-functional teams such as creative, strategy, media, influencer, and operations. 5. Monitor campaign performance and share insights, reports, and recommendations with clients. 6. Identify opportunities for account growth, upselling, and cross-selling services. 7. Maintain strong client relationships and ensure high levels of satisfaction and retention. 8. Manage budgets, invoicing, and project timelines. 9. Track campaign performance metrics and optimize strategies accordingly.