We are looking for a creative and detail-oriented Influencer Marketing Associate to drive brand awareness, engagement, and sales through influencer collaborations. This role involves identifying suitable creators, managing campaigns end-to-end, and analyzing performance to maximize campaign effectiveness and ROI.
You will work closely with marketing, content, and performance teams to execute impactful influencer campaigns across platforms such as Instagram, YouTube, and TikTok.
Key Responsibilities
A. Influencer Identification & Outreach
Research and identify influencers aligned with the brand's target audience and campaign objectives.
Build and maintain a database of influencers across micro, macro, and celebrity categories.
Reach out to influencers, talent managers, and agencies to establish collaboration opportunities.
B. Campaign Planning & Execution
Plan and execute influencer marketing campaigns from inception to completion.
Coordinate with influencers regarding deliverables, timelines, content requirements, and campaign expectations.
Ensure campaigns are executed in line with brand guidelines and approved briefs.
C. Relationship Management
Build and maintain strong, long-term relationships with influencers and talent agencies.
Negotiate deliverables, timelines, and commercial terms for partnerships.
Serve as the primary point of contact for influencer communications and campaign coordination.
D. Content & Creative Coordination
Collaborate with influencers to create engaging and brand-aligned content.
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Review and approve content before publication to ensure quality and compliance.
Maintain consistency in brand messaging and representation across campaigns.
E. Performance Tracking & Reporting
Track campaign performance using metrics such as reach, engagement, clicks, conversions, and ROI.
Analyze campaign effectiveness and identify optimization opportunities.
Prepare performance reports with actionable insights and recommendations.
F. Market Research & Trends
Stay updated on influencer marketing trends, platform updates, and competitor activities.
Identify emerging creators, new content formats, and partnership opportunities to enhance campaign performance.
Skill(s) required
Collaboration Effective Communication Influencer Marketing Teamwork Time Management
Who can apply
Only those candidates can apply who
have minimum 1 years of experience
are from Delhi only
Other requirements
Required Qualifications & Skills
1–3 years of experience in Influencer Marketing, Social Media Marketing, Digital Marketing, or a related field.
Experience working with DTC or e-commerce brands is preferred.
Strong understanding of influencer marketing across platforms such as Instagram, YouTube, TikTok, and other creator-led ecosystems.
Familiarity with influencer marketing tools, creator discovery platforms, and campaign management solutions is an advantage.
Ability to analyze campaign performance metrics and derive actionable insights.
Understanding of key influencer marketing metrics, including engagement rates, reach, conversions, ROI, and campaign effectiveness.
Excellent communication, relationship management, and negotiation skills.
Strong organizational and project management abilities with the capability to manage multiple campaigns simultaneously.
High attention to detail and ability to work in a fast-paced environment.
Preferred Qualifications
Experience managing UGC (User-Generated Content) campaigns.
Understanding of performance marketing and influencer campaign integration.
Basic knowledge of influencer contracts, commercial agreements, and partnership management.
Salary
Probation:
Duration:
Salary during probation: After probation:
Annual CTC: ₹ 2,50,000 - 3,50,000 /year
Perks
Informal dress code
Number of openings
2
About Epigroww Global
We are a performance marketing, branding, and business development agency built by marketers, strategists, and business experts, driven by technology and data to deliver measurable growth, business development, and strategic consulting. Epigroww is a global marketing firm and a trusted partner for leading e-commerce brands and businesses, specializing in marketing consulting, e-commerce strategy, performance marketing, go-to-market strategy, product launches, content marketing, shoots and video production, and influencer marketing to help businesses scale and build a strong online presence.
