At Braze, we have found our people. We’re a genuinely approachable, exceptionally kind, and intensely passionate crew.
We seek to ignite that passion by setting high standards, championing teamwork, and creating work-life harmony as we collectively navigate rapid growth on a global scale while striving for greater equity and opportunity – inside and outside our organization.
To flourish here, you must be prepared to set a high bar for yourself and those around you. There is always a way to contribute: Acting with autonomy, having accountability and being open to new perspectives are essential to our continued success.
Our deep curiosity to learn and our eagerness to share diverse passions with others gives us balance and injects a one-of-a-kind vibrancy into our culture.
If you are driven to solve exhilarating challenges and have a bias toward action in the face of change, you will be empowered to make a real impact here, with a sharp and passionate team at your back. If Braze sounds like a place where you can thrive, we can’t wait to meet you.
WHAT YOU'LL DO
As the Industry Marketing Lead, you will be responsible for developing and executing industry-specific marketing strategies that resonate across Media, Entertainment, Gaming & Sports brands. This role will focus on driving adoption and demonstrating the value of Braze’s platform in helping these brands achieve their marketing objectives. You will work closely with our sales, enablement, content and customer success teams to position Braze as the leading customer engagement solution in these industries.
- Industry Marketing Strategy:
Lead the development and execution of a content and communications strategy tailored to this industry
Collaborate with sales and other industry leads to align Braze’s value proposition with industry-specific marketing objectives and business outcomes
Develop frameworks and standards that drive consistency, efficiency and quality in all industry storytelling and enablement
- Content Creation & Campaign Development:
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Create programs that highlight the relevance of Braze for the industries, from white papers and case studies to webinars and thought leadership
Work with cross-functional stakeholders to develop client-facing materials that effectively communicate the value of Braze’s platform and industry solutions
Partner with internal teams and external stakeholders to generate and distribute deep insights that matter to our target customers
- Relationship Management & Industry Expertise:
Serve as Braze’s expert on this industry, offering insights and expertise to internal teams and clients
Train sales teams and facilitate the ongoing exchange of knowledge and best practices
Gather and synthesize feedback from sales, clients, and agencies to inform content, research, and product development, ensuring our solutions meet industry needs
Skills:
Strategic Thinker: you have a strong ability to develop and execute industry-specific marketing strategies that drive measurable results
Content Creator: you’re skilled at crafting compelling content and campaigns that resonate with industry audiences and highlight product value
Industry Expert: you bring deep industry knowledge, with a proven track record of developing effective marketing strategies tailored to specific audiences
Collaborative Leader: you excel in cross-functional environments and can influence and lead teams across different departments
Communicator: you have exceptional communication skills, capable of articulating complex ideas simply and effectively to diverse audiences
Problem Solver: you have a resourceful and analytical mindset, with the ability to navigate ambiguity and drive execution
Qualifications:
BA/BS degree required; MBA or relevant advanced degree a plus
7-10+ years of marketing experience, preferably working with a range of customers at an agency, technology partner or consulting firm. Expertise in the Media, Entertainment, Gaming & Sports industry is essential
Demonstrated success in developing and executing go-to-market strategies in a fast-paced environment
Strong understanding of the digital marketing landscape, including customer engagement platforms and marketing automation tools
Experience working with cross-functional teams and managing relationships with key stakeholders
For candidates based in the United States, the pay range for this position at the start of employment is expected to be between $114,000 and $171,000/year, with an expected On Target Earnings (OTE) between $133,000 and $200,000/year (including bonus or commission). Your exact offer may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. In addition to cash compensation, this role qualifies for a comprehensive Total Rewards package that includes equity grants of restricted stock (RSUs) so that you will own a piece of our company.
LI-Hybrid
WHAT WE OFFER
Braze benefits vary by location, and we encourage you to review our specific benefits offerings for each country here. More details on benefits plans will be provided if you receive an offer of employment.
From offering comprehensive benefits to fostering hybrid ways of working, we’ve got you covered so you can prioritize work-life harmony. Braze offers benefits such as:
Competitive compensation that may include equity
Retirement and Employee Stock Purchase Plans
Flexible paid time off
Comprehensive benefit plans covering medical, dental, vision, life, and disability
Family services that include fertility benefits and equal paid parental leave
Professional development supported by formal career pathing, learning platforms, and a yearly learning stipend
A curated in-office employee experience, designed to foster community, team connections, and innovation
Opportunities to give back to your community, including an annual company-wide Volunteer Week and donation matching
Employee Resource Groups that provide supportive communities within Braze
Collaborative, transparent, and fun culture recognized as a Great Place to Work®
ABOUT BRAZE
Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging™. Braze helps brands deliver great customer experiences that drive value both for consumers and for their businesses. Built on a foundation of composable intelligence, BrazeAI™ allows marketers to combine and activate AI agents, models, and features at every touchpoint throughout the Braze Customer Engagement Platform for smarter, faster, and more meaningful customer engagement. From cross-channel messaging and journey orchestration to Al-powered decisioning and optimization, Braze enables companies to turn action into interaction through autonomous, 1:1 personalized experiences.
The company has been consistently recognized as a Leader in marketing technology by industry analysts, and was named a G2 “Best of Marketing and Digital Advertising Software Product” in 2026. Braze was also named a 2026 Best Places to Work by Built In, a 2025 America’s Greenest Companies by Newsweek, and a 2025 Fortune Best Workplace in Technology™ by Great Place To Work®. Braze is also proudly certified as a Great Place to Work® in the U.S., the UK, Australia, and Singapore.
The company is headquartered in New York with offices in Austin, Berlin, Bucharest, Chicago, Dubai, Jakarta, London, Paris, San Francisco, São Paulo, Singapore, Seoul, Sydney and Tokyo.
BRAZE IS AN EQUAL OPPORTUNITY EMPLOYER
At Braze, we strive to create equitable growth and opportunities inside and outside the organization.
Building meaningful connections is at the heart of everything we do, and that includes our recruiting practices. We're committed to offering all candidates a fair, accessible, and inclusive experience – regardless of age, color, disabili
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