IMU-SONG Strategy Consultant

Job Title - IMU Brand and Marketing ConsultantManagement Level: 09 – ConsultantLocation: Mumbai/Delhi/BengaluruMust have skills: Strategic growth marketing and full-funnel marketing strategy, content & campaign strategy, data-driven marketing, CXO management, digital & social media strategy.Good to have skills: Social commerce, performance marketing, hands-on experience with MarTech stacks, AI-enabled marketing, GenAI-driven marketing transformation.Job Summary: We are seeking a Consultant – Brand and Marketing Strategist to lead and shape growth marketing strategy, across high-impact industry verticals. This role is ideal for someone passionate about storytelling, digital innovation, and data-informed branding. You’ll play a critical role in current and upcoming engagements, helping our clients achieve brand resonance, customer engagement, and performance-led outcomes through smart marketing.

Roles & Responsibilities:

• Lead end-to-end brand and content strategy for enterprise-level clients across sectors
• Drive the strategic vision for marketing campaigns—from insight generation to execution oversight.
• Develop data-backed personas, content frameworks, and go-to-market strategies tailored to each client's objectives.
• Collaborate with creative, digital, performance, and media teams to ensure cohesive campaign integration.
• Work closely with client stakeholders to understand business objectives and translate them into impactful marketing programs.
• Leverage marketing tech platforms and tools to drive scale, personalization, & measurable outcomes
• Contribute to pitch development and business growth through consultative engagement.
• Stay ahead of market trends, competitive insights, & new technologies including social commerce, Gen AI, etc.
• Drive strategic partnerships, vendor relationships, and ecosystem collaborations
• Build, lead, and grow high-performing teams and long-term capabilitiesProfessional & Technical Skills:
• Skilled in developing brand positioning, messaging architecture, & integrated campaign strategies.
• Strong understanding of content marketing ecosystems (owned, earned, and paid media).
• Skilled in customer journey mapping, content lifecycle planning, and editorial governance.
• Strong analytical mindset & proficiency in using analytics tools and analyzing performance data to refine marketing tactics
• Strong storytelling, presentation, and communication skills
• Experience working with senior, high-impact marketing teams and seasoned client stakeholders
• Experience working in or with digital first and agile environments
• Exposure to AI-driven marketing, GenAI-based content, or intelligent campaign optimization