I&F Decision Sci Practitioner Senior Analyst

Skill required: Delivery - Analytics Insights Designation: I&F Decision Sci Practitioner Senior Analyst Qualifications:Any Graduation Years of Experience:5 to 7 years

About Accenture

Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com What would you do? As part of the Digital Marketing Analytics & Insights team, you will support the execution of digital analytics, reporting, and insights delivery. You will work across campaign, website, CRM, social, and media data to produce accurate dashboards, ensure proper tracking, and generate foundational insights to improve digital marketing effectiveness. You will assist with tagging validation, data quality checks, and documentation, while supporting stakeholders with timely, high-quality analysis. This role is hands-on, execution-focused, and crucial for building consistent, reliable analytics outputs across markets. What are we looking for? • 3–5 years of experience in digital analytics, performance reporting, or marketing analytics

• Hands-on working knowledge of Adobe Analytics / GA4 (events, parameters, explorations, funnel analysis)
• Strong proficiency in Power BI for dashboarding and reporting
• Working knowledge of SQL for data extraction and manipulation
• Basic understanding of tagging concepts, UTMs, tracking setup, and debugging
• Strong analytical mindset with experience handling large datasets
• Ability to build dashboards, recurring reports, and performance summaries
• Strong communication and interpersonal skills with the ability to work with senior stakeholders
• High attention to detail and strong data QA discipline
• Ability to work in fast-paced, multi-market environments with tight timelines

Good to have skills:

• Certifications in Power BI / Tableau / Looker Studio and SQL