Job Title: GTM Associate Location: Bangalore, Domlur Experience: 6 Months – 1 Year Role OverviewWe are looking for someone who can help us launch courses and learning programs and improve the student journey from signup to course completion. Your role will be to make our offerings easy to understand, reach the right students, and keep them engaged.RESPONSIBILITIES:Help plan and launch new courses, batches, and special offersCollaborate with educators, marketing, and sales teams to run campaignsCreate simple and clear messaging so students understand the value of the courseImprove the student journey (enquiry → enrollment → learning → completion)Identify where students drop off and suggest ways to improve engagement and retentionTrack basic metrics like enrollments, conversions, and course completion ratesRun simple experiments to improve results (pricing, offers, communication, etc.)REQUIREMENTS : 6 months to 1 year of experience in marketing, growth, or similar rolesFluency in Hindi is mandatoryComfortable working with data and Excel/Google SheetsGood communication and coordination skillsAbility to work with different teams (educators, marketing, ops)Good to HaveExperience in EdTechFamiliarity with tools like Clevertap, MoEngage, HubSpot, etc.What We’re Looking ForSomeone who is execution-focused and proactiveThinks from a student’s point of viewComfortable using data to make decisions