Growth Specialist
Internshala
About the job
About the CompanyLoch Corporate Services Private Limited is a professional services firm delivering a broad range of solutions across administrative, technical, marketing, and specialized operational areas. Established with a focus on high-quality and compliant service delivery, Loch supports organizations seeking integrated support functions under a single trusted provider. The firm is committed to strict confidentiality standards, consistent quality controls, and seamless collaboration with client teams across multiple sectors. About the RoleThe Growth Strategist (Reddit) will own the end-to-end growth and engagement strategy for Lochs Reddit presence. Working closely with the marketing and content teams, this role is responsible for building an active, high-quality subreddit community, driving subscriber growth, and maintaining a healthy, moderated environment that reflects the organization's values. This is a platform-native role: the successful candidate will be a genuine Reddit user with a deep understanding of community culture, content dynamics, and what drives meaningful engagement.
Responsibilities
- Own subscriber and Monthly Active User (MAU) growth targets; develop and execute a rolling content and engagement calendar.
- Seed high-quality posts, initiate discussions, and actively participate in threads as an authentic community voice.
- Design and run community activation programs including AMAs, themed discussions, weekly prompts, and challenges.
- Recruit, onboard, and manage a moderation team; establish community rules, tone guidelines, and escalation protocols.
- Identify, recognise, and retain top contributors through ambassador programs, flair systems, and structured engagement initiatives.
- Monitor community sentiment and surface insights to marketing and product teams.
- Collaborate with content and brand teams to integrate Reddit into broader marketing and communications strategy.
- Track and report weekly on KPIs including subscriber growth, engagement rates, moderation queue performance, and contributor retention.
- Coordinate sponsored AMAs and partnership activations in compliance with Reddits advertising guidelines.
- Conduct A/B testing on post formats, posting schedules, and incentive structures to optimise engagement outcomes.
Key Deliverables
- Subscriber growth rate of 15% month-on-month sustained across the first two quarters.
- DAU/MAU ratio above 20% within six months.
- Moderation queue response time maintained below two hours.
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