Growth & Performance Marketing Manager

About the job

Growth & Performance Marketing Manager LocationGurgaon, India (On-site preferred)About PRAROMAPuraroma is India's first scientific aromatherapy brand. Our mission is to provide clinically validated, natural solutions for everyday health concerns.Our products are available through our website, major marketplaces, quick commerce platforms and premium pharmacy chains across India. Position: Growth & Performance Marketing ManagerWe are looking for a highly analytical and execution-focused Growth & Performance Marketing Manager to drive customer acquisition, revenue growth, and profitability across all digital channels.This role is ideal for someone who enjoys both strategy and hands-on execution, thrives in a fast-paced startup environment, and has experience scaling D2C consumer brands. Key ResponsibilitiesPerformance MarketingMeta Ads

• Plan, launch, manage and optimize Meta advertising campaigns across Facebook and Instagram.
• Scale winning campaigns while maintaining target ROAS and CAC.
• Develop acquisition, retargeting and retention strategies.Google Ads
• Manage Search, Shopping, Performance Max and Display campaigns.
• Optimize keyword strategy, bidding, audiences and conversion performance.
• Improve quality scores, CTRs and conversion rates.Marketplace & Quick Commerce GrowthManage and optimize advertising and growth initiatives across - Amazon, Flipkart, Blinkit, Instamart, Tata 1mg, PharmEasy, Myntra, JioMart and other emerging commerce platformsResponsibilities include:
• Campaign planning and execution
• Keyword optimization
• Visibility and conversion improvement
• Platform-specific promotional planning
• Performance reportingAnalytics & Reporting
• Create and maintain weekly and monthly performance dashboards.
• Track Revenue, ROAS, CAC, Conversion Rate, Customer LTV, Repeat Purchase Rate, Platform-wise profitability
• Generate actionable insights and recommendations.Website & Conversion Optimization
• Monitor website performance and customer journey.
• Improve landing pages and conversion funnels.
• Collaborate with design and content teams to improve conversion rates.Growth Strategy
• Identify new acquisition channels and growth opportunities.
• Develop customer acquisition and retention initiatives.
• Support new product launches and seasonal campaigns.Additional ResponsibilitiesAs a growing startup, team members are expected to contribute beyond their core functional responsibilities when required. The Growth & Performance Marketing Manager may be asked to support other business initiatives including, but not limited to:
• Sales and marketplace operations