About Paytm Group: Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology. Expectations/ Requirements: Key Roles & Responsibilities: 1. Strategize and drive user acquisition and value growth, with a sharp focus on bureau-based user cohorts. 2. Develop and execute innovative growth strategies aligned with business goals to increase lending products penetration across digital and offline channels. 3. Collaborate closely with central and cross-functional teams to improve funnel conversions, optimize user journeys, and drive retention initiatives. 4. Identify key user behavior trends and demand triggers to shape personalized offerings and user experiences. 5. Design and execute targeted campaigns for acquisition, reactivation, and cross-sell within relevant user cohorts. 6. Continuously analyze performance metrics, campaign ROI, and KPIs to optimize growth strategies. 7. Own end-to-end campaign execution, including planning, tracking, reporting, and insights generation. Skills that will help you succeed in this role: ● Minimum 1–5 years of experience in growth marketing/performance marketing / product-led growth roles. ● Proven experience in running successful referral or growth related programs ● Must be strong in analytical skills with proficiency in Excel/Google Sheets, SQL, and visualization tools. ● Experience working with fintech, consumer tech, or e-commerce organisations preferred. ● Exposure to CLM/retention/lifecycle management is a plus. ● Familiarity with tools like Clevertap is preferred. Why join us ● Work in a high-impact, product-first environment where technology drives business outcomes across Paytm. ● Shape products used by millions and directly influence revenue through smarter user journeys and cross-sell opportunities. ● Collaborate with strong cross-functional peers who value clear thinking, ownership, and data-driven decision making. ● Grow through continuous, 360º feedback from teams that recognize impact and reward meaningful contributions. ● Earn trust and respect through your work, not hierarchy—be part of a culture that values merit, transparency, and initiative. Compensation: If you are the right fit, we believe in creating wealth for you. With enviable 500 mn+ registered users, 21 mn+ merchants and depth of data in our ecosystem, we are in a unique position to democratize credit for deserving consumers & merchants – and we are committed to it. India’s largest digital lending story is brewing here. It’s your opportunity to be a part of the story!