Role OverviewWe are looking for a GenAI-enabled DemandGeneration + Marketing Automation professional to runMQL/SQL-led programs and full-funnel ABM campaigns for a B2B IT company. This role blends prompt engineering, marketingsystems automation (SI/integrations), email marketing, performance marketing, and funnel analytics/visualization to deliver measurable pipeline outcomes.Key ResponsibilitiesFull-Funnel ABM (Account-Based Marketing)Own ABM strategy and execution for Tier 1/2/3 target accounts: ICP, account selection, persona mapping, buying committee journeys, messaging, and playbooks.Run coordinated ABM programsacross channels (LinkedIn, Google, email, webinars, landing pages, retargeting, content distribution).Build account-level reporting: engagement, intent signals (whereavailable), stage movement,pipeline influence, and conversion velocity.Partner closely with Sales/SDRs for account planning, outreach alignment, SLAs,and follow-up cadences.MQL/SQL-Led Campaigns (PipelineFirst)Plan and executecampaigns that generatehigh-quality leads and convert them into MQLs and SQLs.Define and operationalize lead stage rules,qualification criteria, and handoff processeswith Sales.Improve conversion ratesacross the funnel:Lead → MQL → SQL → Opportunity.Marketing Automation + Systems Integration (SI Automation)Own marketing automation workflows end-to-end: capture, segmentation, routing, scoring, nurture, re-engagement, and lifecycle tracking.Drive integrations between MAP, CRM, ads platforms, analytics, and enrichment tools;troubleshoot sync and data quality issues.Build automation to reducemanual effort (alerts,workflows, enrichment, reportingpulls, campaign QA checks).GenAI Enablement + Prompt MakingBuild and maintain a prompt library forrepeatable marketing outputs:ABM personalization, email variants, ad copy, landing page drafts, creative briefs, webinar abstracts, and sales enablement snippets.Use GenAI responsibly with human-in-the-loop QA (brand voice,accuracy, compliance, and differentiation).Set up GenAI-assisted workflowsfor speed: research, segmentation ideas, creativeiteration, and reporting narratives.Email Marketing (Lifecycle + Nurture) Design segmentation strategyand run automatednurtures for personas, industries, and intent/stage.Own email performance: deliverability basics, list hygiene,A/B tests (subject,copy, CTA, cadence),and landing page alignment.Build sequences that drive meetings,demos, and SQL progression.Performance Marketing (B2B)Own paid campaign executionand optimization on key channels(LinkedIn Ads, GoogleAds, retargeting).Manage budgets, pacing, audiencestrategy, creative testing,and landing page conversion optimization.Measure performance on pipeline metrics(CPL, MQL rate,SQL rate, cost per SQL, pipeline ROI).Marketing Execution + Visualizations (Reporting & Insights)Turn campaign strategy into crisp executionplans: timelines, asset checklists, launch QA, tracking/UTM governance.Create dashboards and funnelvisualizations for leadership and sales: performance by channel, account tier, persona, and stage.Deliver weekly/monthly performance readouts and campaignpost-mortems with clear next actions. Must-Have Skills& Experience2-4 years in B2B demand generation / marketing ops / ABM / growthmarketing (B2B IT preferred).Strong hands-on experience with a Marketing Automation Platform(HubSpot/Marketo/Pardot/Eloqua or similar) and CRM (Salesforce/HubSpot CRM or similar).Proven experience runningMQL/SQL-led campaigns and improving funnelconversion and velocity.Solid email marketing expertise: segmentation, automation, testing, and performance optimization.Strong performance marketing capability: LinkedIn + Google campaigns, audiences, creatives, landing pages, and conversion tracking.Comfortable with GenAI tools and prompt makingfor marketing use cases.Strong reporting/analytics mindset:funnel metrics, attribution basics, and dashboarding.