Growth Marketing Manager Lead

Every day, tens of millions of people come to Roblox to explore, create, play, learn, and connect with friends in 3D immersive digital experiences– all created by our global community of developers and creators.

At Roblox, we’re building the tools and platform that empower our community to bring any experience that they can imagine to life. Our vision is to reimagine the way people come together, from anywhere in the world, and on any device. We’re on a mission to connect a billion people with optimism and civility, and looking for amazing talent to help us get there.

A career at Roblox means you’ll be working to shape the future of human interaction, solving unique technical challenges at scale, and helping to create safer, more civil shared experiences for everyone.

Roblox is building the future of human connection through play. As a Senior Growth Marketing Manager, you will play a critical role in scaling Roblox's global growth engine, helping millions of users discover, engage with, and return to Roblox.

This role sits at the intersection of marketing, product, data science, and engineering. You will lead high-impact growth initiatives spanning user acquisition, lifecycle marketing, personalization, creator growth, and product-led growth. You will be responsible for identifying new growth opportunities, designing and executing experiments, influencing product strategy, and scaling programs that drive measurable business impact.

This is a highly cross-functional role for someone who combines analytical rigor, strong growth instincts, operational excellence, and the ability to influence across teams. You will report to the Head of Growth Marketing.

You will:

Own and Scale Growth Programs

• Lead end-to-end growth initiatives across user acquisition, reactivation, paid influencer, and product-led growth programs.

• Manage and optimize multimillion-dollar marketing investments across ad platforms including but not limited to Google, YouTube, Meta, TikTok, Apple Search Ads, DSPs, and emerging channels.

• Identify and validate new growth opportunities through structured experimentation and rapid iteration.

Drive Growth Strategy and Experimentation