Growth Marketing Manager

About the job

Dressfolk: Marketplace & Store Growth Manager About DressfolkDressfolk is building the favourite Indian wear brand for the modern woman. We bring Indias finest handloom weaves to the world in a contemporary avatar. With customers across 20+ countries, were on a mission to modernize timeless Indian craftsmanship while empowering over 900 weavers across multiple states, improving their earnings meaningfully. Backed by All In Capital, Eternal Capital, and leading D2C founders like Ghazal Alagh (Mamaearth), Sidhant Keshwani (Libas), Vidur Kataria (Master Chow), and Dhruv Kohli (Boba Bhai), Dressfolk is proudly worn by icons like Janhvi Kapoor, Vidya Balan, Mira Kapoor, Medha Shankar, and Guneet Monga. What youll do

• Own marketplace growth and P&L across Myntra, Nykaa Fashion, Amazon (and other platforms as relevant), with clear targets on revenue, contribution margin, and growth.
• Drive end-to-end marketplace performance: selection planning, listing health, conversion rate, traffic, and repeat.
• Lead catalog excellence: improve titles, attributes, keywords, images, A+ content, store pages, and size/fit information to lift CVR.
• Own participation strategy for key events (e.g., EOSS, Big Billion Days, Prime Day equivalents, platform mega-days): forecasting, pricing, inventory, and offer architecture.
• Work closely with supply chain/ops to ensure in-stock, fill-rate, and OTIF performance; minimize cancellations/returns and protect account health.
• Set pricing, discounting, and promotional strategy to balance growth + profitability, while staying competitive within marketplace dynamics.
• Deep-dive data weekly to identify growth levers across: search rank, impressions, CTR, CVR, TACoS/ACoS (where applicable), returns, ratings, and contribution.
• Track performance via dashboards and business reviews; communicate insights and action plans clearly to leadership.

Skills & Experience Were Looking For

• Mandatory: Prior hands-on experience scaling brands on Myntra (one or more), in a growth/marketplace/category role.
• 24 years of experience in marketplace growth, e-commerce strategy, category management, or performance-led roles for consumer brands.
• Strong understanding of marketplace fundamentals: search/discovery, catalog SEO, platform ads, deals, pricing, and event-led growth.
• Analytical strength: comfortable owning metrics like revenue, contribution margin, ROAS/ACoS/TACoS, CVR, CTR, returns %, ratings, and cohorts (repeat).
• High ownership mindset with strong executioncan operate in fast-paced environments and deliver against aggressive goals.